Key Take Outs
In a day full of tips, suggestions, ideas and methods, Graham Kenny lays out what he’s learned about strategy over the years from his experience as a manager, director, consultant and academic. You’ll leave knowing you’ve heard the right stuff from a thought leader, subject expert and Australia’s top Harvard Business Review author.
In today’s digital and social-media world, being able to understand and design effective strategy is more important than ever. Disruption has become commonplace.
The problem that many organisations face is that managers at all levels lack the tools or time to think and plan strategically. As a result, a business becomes reactive and lets opportunity slip quietly by.
Coping with today’s complex environment requires:
- A simple and effective way to pull together objective setting (with measures), strategy design and strategy execution
- A clear understanding of what strategy is and how to design it
- Simple rules to make strategy stick via effective execution.
- Group learning from experienced delegates
- Interactive workshop format
- Active learning
You’ll be shown how to design and execute strategy that will find your edge and boost performance.
All managers interested in boosting their business unit’s or organisation’s performance by developing:
- better thinking around future direction and competitiveness;
- a clearer view of what business strategy can deliver;
- how to execute a plan simply and effectively.
You’ll leave knowing that you’ve heard the “right stuff” from a global thought leader and practitioner, Dr Graham Kenny, Australia’s only regular author in the Harvard Business Review.
This fresh look at strategy will open your eyes to a simple way to develop and implement a plan that will boost the performance of your organisation or business unit.
The practical and proven methods can be applied to any group, organisation or sector. Businesses, government enterprises and agencies as well as not-for-profit organisations will benefit greatly from these practical and proven methods.
Developing business strategy is devilishly difficult. It gets bogged down in goals, objectives, actions, activity and program descriptions – the list goes on. To cut through all this and to make strategy design and strategy execution as simple as possible, Dr Kenny has developed a system called the Strategic Factor System.
This puts these concepts in their proper place and releases you to think strategically and create true strategy to give your business a competitive edge.
The Masterclass is divided into 5 Modules. Each involves the major drivers of strategic success. Dr Kenny provides advice on how to address the key questions faced in each area.
Most management teams lack a consistent framework to develop strategy. Within a team there are often a variety of competing methods. Arguments break out about terms when instead there should be discussion about corporate direction. If you aren’t clear on what strategy is and what strategy isn’t, there’s no hope of developing strategy that is effective. The outcomes of this Module include:
- Unpack strategy to produce powerful results
- Appreciate the 2 drivers of champion organisations
- Separate strategy from objectives and actions
- 4 tests for your strategic plan to be successful
- Stimulate strategic thinking to promote innovation
It’s easy to become lost in strategic analysis – so called paralysis by analysis. There’s much to cover. The essential focus is concerned with your industry changes and trends and the impact of these on your stakeholder relationships. But who are your key stakeholders? The outcomes of this Module include:
- Pinpoint important industry changes and trends
- Employ 5 questions to identify key stakeholders
- Describe your target customer to achieve focus
- Discover if non-customers are your possible future
Most organisations have trouble developing clear and measurable objectives. They become a hotchpotch of items developed via brainstorming or some similar method. Hence, they fail to do the job of directing effort and measuring success. The outcomes of this Module include:
- Appreciate why developing objectives is a problem
- Apply 3 steps to successful objective setting
- Be clear about what you want from key stakeholders
- Use 3 ways to measures results
- Set targets via cause and effect
Strategy design is essentially about positioning – on strategic factors. It’s also about disruption – inventing a new business model. These two ways of competing are covered here. But if you don’t know the strategic factors relevant to your key stakeholders, strategy design becomes a fishing trip. The outcomes of this Module include:
- Recognise key stakeholders as the anchors to your strategy design
- Identify strategic factors relevant to key stakeholder decision-making
- Methods to research strategic factors
- Use 1 question to design strategic positions
- Apply 1 technique to identify a new business model
The failure of many strategic plans boils down to one thing – poor execution. The drivers of this include: a plan that’s unclear and unimplementable, a lack of commitment among the management team and other staff, the absence of an action plan, no accoutability for results – the list goes on. The outcomes of this Module include:
- Follow 5 simple rules for effective strategy execution
- Find the strategic space to avoid being swamped by day-to-day operations
- Get your people committed from design to results
- Produce accountability to make strategy happen
- Employ purpose to focus your organisation’s people
The seminar day opens at 8.30am with registration and coffee. The program starts at 9.00am and concludes at 4.00pm.
Delegates’ Comments about Graham
“Enjoyed it very much. Interesting, informative and useful – great to have all the examples from other industries. Good format and approach.” Susanne Meilenbrock, Clinical Research Manager, Roche Pharmaceuticals
“Very worthwhile seminar that has refocused my approach to strategy. Having completed an MBA recently, this single day was more relevant than a whole week on the subject of strategy and business policy.” Marty Smyth, Planning & Performance Manager, St John Ambulance
“Excellent. Easy to understand. Very practical examples. Well-paced presentation.” Michael Brown, Manager Governance & Strategic Planning, Department of Transport, WA
Location & Time
Sydney: Four Seasons Hotel – 5 November, 2020
Brisbane: Hilton Hotel – 12 November, 2020