Strategy Masterclass How to Design Strategy that Boosts Performance
“I attended Dr Kenny’s Strategy Masterclass delivered across 5 one-hour virtual sessions. I found the masterclass extremely insightful and contemporary in content and delivery. The 5 x 1 hour sessions were also fantastic for mine as you had time to consider material.
Dr Kenny is very knowledgeable and his sharing of experiences was especially useful as it allowed me to benchmark my understanding against the market.
I would highly recommend Dr Kenny and his course!”.
Mark Wiggins – CEO, Hall Payne Lawyers
Dates and Times
The 5 one-hour modules are simultaneously available globally.
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AustraliaDates, 2022: March 1 (Tues), 2 (Wed), 3 (Thurs), 8 (Tues), 9 (Wed) Time: 9.00 am, Sydney time |
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U.S. & CanadaDates, 2022: February 28 (Mon), March 1 (Tues), 2 (Wed), 7 (Mon), 8 (Tues) Time: Varies by location, e.g. 9.00 am Sydney time (on Tuesday) is 7.00 pm New York time (on Monday) & 4.00 pm LA time (on Monday). |
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U.K. & EuropeDates, 2022: March 1 (Tues), 2 (Wed), 3 (Thurs), 8 (Tues), 9 (Wed) Time: Varies by location, e.g. 9.00 am Sydney time (on Tuesday) is 12.00 am London time (on Tuesday). |
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Africa & IndiaDates, 2022: March 1 (Tues), 2 (Wed), 3 (Thurs), 8 (Tues), 9 (Wed) Time: Varies by location, e.g. 9.00 am Sydney time (on Tuesday) is 1.00 am Cape Town time (on Tuesday) and 4.30 am Delhi time (on Tuesday). |
Pain Point
“I was looking for something that shows you how to go about developing strategy. I couldn’t find it anywhere. To be honest, I did a lot of reading and it was hard to put those disparate sources together into a process. I was turning over book after book but that didn’t give me anything.
I was looking for something that pulled strategy together. Graham’s Strategy Masterclass did that for me.”
Business Outcomes
What’s the bottom line for your organization? 
Here are a few outcomes nominated by past attendees:
- Increased business growth and profitability
- Better strategic thinking among our executive team
- Clarity around our business’s competitive advantage
- More focus as an organization, with projects directly aligned to strategy
- Clear understanding of who our key stakeholders are
- Strategy that can be easily communicated and acted on
- Simple and effective strategy methods
Learning Outcomes – Masterclass Approach
A masterclass involves learning from the best. Dr Graham Kenny brings to these sessions what he has learned as a manager, CEO, company director, university professor, consultant and regular author in the Harvard Business Review. He has packaged his approach as a simple and effective method called the Strategic Factor System.
By attending you’ll receive a series of practical tips, suggestions, ideas and methods.
You’ll leave knowing you’ve heard the right stuff from a thought leader and subject expert. In particular you’ll receive:
- Precise and practical distinction between objectives, strategy and action
- Method to set clear and measurable objectives
- Clear understanding of what strategy is and how to design it for competitive advantage
- Simple rules to make strategy stick via effective execution.
Certificate of Attendance & CPE Points
You’ll be issued with a certificate of attendance which verifies the CPE (continuing professional education) points from attending.
This course carries 5 CPE points.
Online Format
The package consists of 5 one-hour, interactive modules presented by Dr Kenny and includes PowerPoint.
Each module includes a 15 minute Q&A session.
You also receive a short individual coaching session with him by phone or online at the end of the course.
Target Audience
All managers interested in boosting their business unit’s or organisation’s performance by developing:
- better thinking around future direction and competitiveness;
- a clearer view of what business strategy can deliver;
- how to execute a plan simply and effectively.
The practical and proven methods can be applied to any group, organisation or sector. Businesses, government enterprises and agencies as well as not-for-profit organisations will benefit greatly from these practical and proven methods.
Masterclass Modules
Most management teams lack a consistent framework to develop strategy. Within a team there are often a variety of competing methods. Arguments break out about terms when instead there should be discussion about corporate direction. If you aren’t clear on what strategy is and what strategy isn’t, there’s no hope of developing strategy that is effective. The questions addressed in this module include:
- Can you, on the fingers of one hand, tell someone the ingredients of success in your industry?
- Have you been developing strategy looking inside-out?
- Are you able to look at your business outside-in?
- Is your organisation a Champion or a Plodder?
It’s easy to become lost in strategic analysis – so called, paralysis by analysis. The essential focus of this module is with your industry changes and trends, and the impact of these on your stakeholder relationships. But who are your key stakeholders? The questions addressed in this module include:
- Does your team understand what’s going on in your industry?
- How can you make your strategic analysis more penetrating?
- Can you identify on whom you depend for success?
- Can you describe your target customer?
Most organisations have trouble developing clear and measurable objectives. The list becomes a hotchpotch of items developed via brainstorming or similar method. They fail to do the job of directing strategy and measuring success. The questions addressed in this module include:
- Are you clear asbout what you want your key stakeholders to do?
- Are your objectives measured?
- What’s the role of planning parameters?
- Where does mission, vision and purpose fit in?
Strategy design is essentially about positioning – on strategic factors. It’s also about disruption – inventing a new business model. These two ways of competing are covered here. But if you don’t know the strategic factors relevant to your key stakeholders, strategy design becomes a fishing trip. The questions addressed in this module include:
- Do you know the keys to your competitive advantage?
- How can you research strategic factors?
- Has your organisation or business unit developed clear positions on where it stands?
- Where might you start in designing a new business model?
The failure of many strategic plans boils down to one thing – poor execution. The drivers of this include: a plan that’s unclear and unimplementable, a lack of commitment among the management team and other staff, the absence of an action plan, no accountability for results – the list goes on. The questions addressed in this module include:
- Have your strategies lacked owners?
- Have you been designing real actions and an action plan?
- Have you lacked someone in charge of monitoring progress?
- Have you tried to track progress through normal meetings?
Delegates’ Comments about Graham
“The most informative and intellectually stimulating day I had all year. Thoroughly enjoyed it.” Michael Noakes – Head of Risk, Compliance & Sales Operations, St George Banking Group
“Excellent. Really found the Strategic Factor Framework valuable, realistic and practical.” Philip Micallef – General Manager, Intercel Wireless Communications
“Graham communicated clearly and effectively. Informative, relevant with ideas I can implement immediately.” Darren Stevenson, Managing Director, Extend After School Care
“Enjoyed it very much. Interesting, informative and useful – great to have all the examples from other industries. Good format and approach.” Susanne Meilenbrock, Clinical Research Manager, Roche Pharmaceuticals
“Very worthwhile seminar that has refocused my approach to strategy. Having completed an MBA recently, this single day was more relevant than a whole week on the subject of strategy and business policy.” Marty Smyth, Planning & Performance Manager, St John Ambulance
“Enjoyed the seminar immensely.” Brendan Zauner, Vice President Sales Asia, 20th Century Fox
“Excellent. Easy to understand. Very practical examples. Well-paced presentation.” Michael Brown, Manager Governance & Strategic Planning, Department of Transport, WA
“I learned a lot. The seminar gives a structure, demystifying a complex process and making it doable.” Kim Vu, Senior Manager Projects, NSW Department of Education & Training
