“I attended Dr Kenny’s Strategy Masterclass delivered across 5 one-hour virtual sessions. I found the masterclass extremely insightful and contemporary in content and delivery. The 5 x 1 hour sessions were also fantastic for mine as you had time to consider material.

Dr Kenny is very knowledgeable and his sharing of experiences was especially useful as it allowed me to benchmark my understanding against the market.

I would highly recommend Dr Kenny and his course!”.

Mark Wiggins – CEO, Hall Payne Lawyers

Dates and Times

The 5 one-hour modules are simulateneously available globally.

Australia

Dates: May 18 (Tues), 19 (Wed), 20 (Thurs), 25 (Tues), 26 (Wed)

Time: 9.00 am, Sydney time

U.S. & Canada

Dates: May 17 (Mon), 18 (Tues), 19 (Wed), 24 (Mon), 25 (Tues)

Time: Varies by location, e.g. 9.00am Sydney time (on Tuesday) is 5.00 pm New York time (on Monday) & 2.00 pm LA time (on Monday).

U.K.

Dates: May 17 (Mon), 18 (Tues), 19 (Wed), 24 (Mon), 25 (Tues)

Time: Varies by location, e.g. 9.00 am Sydney time (on Tuesday) is 10.00 pm London time (on Monday).

Online Format

Key Take Outs

You’ll receive a series of tips, suggestions, ideas and methods. Graham Kenny lays out what he’s learned about strategy over the years from his experience as a manager, director, consultant and academic.

You’ll leave knowing you’ve heard the right stuff from a thought leader, subject expert and Australia’s only regular author in the Harvard Business Review. In particular you’ll receive:

• A simple and effective way to integrate objective setting, strategy design and strategy execution
• A clear understanding of what strategy is and how to design it
• Simple rules to make strategy stick via effective execution.

Dr Kenny has developed a system, called the Strategic Factor System, which puts these concepts in their proper place and releases you to think strategically and create true strategy to give your business a competitive edge.

Target Audience

All managers interested in boosting their business unit’s or organisation’s performance by developing:

• better thinking around future direction and competitiveness;
• a clearer view of what business strategy can deliver;
• how to execute a plan simply and effectively.

The practical and proven methods can be applied to any group, organisation or sector. Businesses, government enterprises and agencies as well as not-for-profit organisations will benefit greatly from these practical and proven methods.

Masterclass Modules

MODULE 1. STRATEGY FOUNDATION

Most management teams lack a consistent framework to develop strategy. Within a team there are often a variety of competing methods. Arguments break out about terms when instead there should be discussion about corporate direction. If you aren’t clear on what strategy is and what strategy isn’t, there’s no hope of developing strategy that is effective. The questions addressed in this module include:

• Can you, on the fingers of one hand, tell someone the ingredients of success in your industry?
• Have you been developing strategy looking inside-out?
• Are you able to look at your business outside-in?
• Is your organisation a Champion or a Plodder?

MODULE 2. COMPETITIVE ENVIRONMENT

It’s easy to become lost in strategic analysis – so called, paralysis by analysis. The essential focus of this module is with your industry changes and trends, and the impact of these on your stakeholder relationships. But who are your key stakeholders? The questions addressed in this module include:

• Does your team understand what’s going on in your industry?
• How can you make your strategic analysis more penetrating?
• Can you identify on whom you depend for success?
• Can you describe your target customer?

MODULE 3. OBJECTIVE SETTING

Most organisations have trouble developing clear and measurable objectives. The list becomes a hotchpotch of items developed via brainstorming or similar method. They fail to do the job of directing strategy and measuring success. The questions addressed in this module include:

• Are you clear asbout what you want your key stakeholders to do?
• Are your objectives measured?
• What’s the role of planning parameters?
• Where does mission, vision and purpose fit in?

MODULE 4. STRATEGY DESIGN

Strategy design is essentially about positioning – on strategic factors. It’s also about disruption – inventing a new business model. These two ways of competing are covered here. But if you don’t know the strategic factors relevant to your key stakeholders, strategy design becomes a fishing trip. The questions addressed in this module include:

• Do you know the keys to your competitive advantage?
• How can you research strategic factors?
• Has your organisation or business unit developed clear positions on where it stands?
• Where might you start in designing a new business model?

MODULE 5. STRATEGY EXECUTION

The failure of many strategic plans boils down to one thing – poor execution. The drivers of this include: a plan that’s unclear and unimplementable, a lack of commitment among the management team and other staff, the absence of an action plan, no accoutability for results – the list goes on. The questions addressed in this module include:

• Have your strategies lacked owners?
• Have you been designing real actions and an action plan?
• Have you lacked someone in charge of monitoring progress?
• Have you tried to track progress through normal meetings?

Masterclass Approach

Dr Kenny will lead you with an emphasis on what works and what doesn’t work.

This fresh look at strategy will open your eyes to a simple way to develop and implement a plan that will boost the performance of your organisation or business unit.

You’ll be shown how to design and execute strategy that will find your edge and boost performance.

Delegates’ Comments about Graham

“The most informative and intellectually stimulating day I had all year. Thoroughly enjoyed it.” Michael Noakes – Head of Risk, Compliance & Sales Operations, St George Banking Group

“Excellent. Really found the Strategic Factor Framework valuable, realistic and practical.” Philip Micallef – General Manager, Intercel Wireless Communications

“Graham communicated clearly and effectively. Informative, relevant with ideas I can implement immediately.” Darren Stevenson, Managing Director, Extend After School Care

“Enjoyed it very much. Interesting, informative and useful – great to have all the examples from other industries. Good format and approach.” Susanne Meilenbrock, Clinical Research Manager, Roche Pharmaceuticals

“Very worthwhile seminar that has refocused my approach to strategy. Having completed an MBA recently, this single day was more relevant than a whole week on the subject of strategy and business policy.” Marty Smyth, Planning & Performance Manager, St John Ambulance

“Enjoyed the seminar immensely.” Brendan Zauner, Vice President Sales Asia, 20th Century Fox

“Excellent. Easy to understand. Very practical examples. Well-paced presentation.” Michael Brown, Manager Governance & Strategic Planning, Department of Transport, WA

“I learned a lot. The seminar gives a structure, demystifying a complex process and making it doable.” Kim Vu, Senior Manager Projects, NSW Department of Education & Training