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Why Marketing Isn’t Strategy – and Why That Matters – by Graham Kenny

Posted on November 8, 2021 Comments Off on Why Marketing Isn’t Strategy – and Why That Matters – by Graham Kenny

A senior executive recently suggested to me that the disciplines of “strategy” and “marketing” should be merged. There’s no need any longer for them to be separate, he proposed. I took note. This was, after all, a senior manager of a major

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