We’ve seen whole industries devastated in the wake of Covid-19. Many businesses, looking for ways to stay alive, have considered diversification. But all too often they flinch because a message has been drilled into them: Don’t diversify. “Stick to your knitting!”, the

I’m pretty sure you’ve had this experience. You’re in a strategic planning session for your organisation and you get to the point where someone suggests “we need to write down our objectives.” Some game individual then stands up and walks to a

Analysing “the competition” is a tried and tested method for developing strategy. But what do you do when the discussion turns bland and unfocused? Here’s a trick to sharpen your strategic team’s competitive instincts. Use rivalry. It will get them producing more

It’s a truism to say if you don’t ask the right question, you won’t get the correct answer. This is true in developing business strategy. The problem executives have in organizations is that invariably they are asking the wrong two questions. As